Celina becomes new face of Proactiv

When they are not busy shooting for films, our B-town celebs are pretty occupied with their endorsement deals. The latest to bag yet another endorsement deal is Celina Jaitley, who has been anointed as the face of Proactiv. For those in the dark, Proactiv is the World's No. 1 selling Acne Treatment System.

Sounding super-excited about bagging this endorsement deal, Celina tweets, "When I first used Proactiv as a 17 yr old, had no idea will end up being among the line up of wonderful faces who represent this wonder product. Becoming the new face of Proactiv is a great honour. It gives me gr8 pleasure to join the line up of Jessica Simpson, Mandy Moore, Vanessa Williams, Katy Perry and become the face of Proactiv. The ad campaign launches on Monday and will wait for feedbacks from my tweeple."