Saturday, May 22, 2010

Twenty:20 is still the King in Kerala

A controversy is brewing in Malayalam trade circles. The producers of Pokkiri Raja has claimed that it is a bigger hit than Twenty:20, by collecting a distributors share of Rs 2.20 crore in its opening week from 110 screens in India (90 of them are in Kerala).

Now Dileep’s right hand man Vyasan Edavanakad, General Manager (Distribution), Manjunatha Release, the distributors of Twenty: 20 says: “It is a cock and bull story that Pokkiri Raja has beaten T:20 record in its first week. Our film has got a distributors share of Rs 3.11 Crore from 113 screens in Kerala in its first week. Please note we were selling the ticket for the first two days of the film’s release at Rs 100 in all screens, before a court order came. Pokkiri Raja balcony ticket was sold at Kavitha Ernakulam at Rs 70 and Apsara in Kozhikode at Rs 60, while in most of the other places it was Rs 50 or less than that. Any which way you look, Twenty:20, is the record holder and the highest collecting film in history.”

Also read: Pokkiri Raja beats T:20 record!

Vyasan also points out that when a Malayalam film is declared a hit, immediately the makers say that it has beaten T:20 record. Says Vyasan: “We challenge those who claim to have broken T:20 record, to prove it. Our DCR (Daily Collection Report) will show the truth. For example in Ernakulam we screened our film in four screens (Sarita, Savita, Sangeeta and Kavita), while competition claims a new record after screening in a single screen (Kavita)?”

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